Blogging (consistently) is hard, but I’m back! If you missed my exciting announcement on social media a couple months ago, I am now running Palmetto Films full-time (instead of trying to balance my business and a full-time marketing job like I was before)! This has been a blissful transition for me; I can now focus ALL my attention on my wedding videos as well as pursue some new projects, like creating video content for businesses to help them achieve even greater success. Take a look at some ways your business can benefit from video marketing, then call Palmetto Films to find out how we can be of service!
Here Are the Answers to All Your Video Marketing Questions
1. What Is Video Marketing?
The definition of video marketing is “using video to promote or market your brand, product, or service” (Frozen Fire). Video marketing is achieved in numerous ways and can be shared through countless platforms and devices.
2. Why Should I Use Video Content in my Marketing Strategy?
The best answer to this question is – because it’s what your customers want!
- Videos on a landing can increase conversions by 80% (Unbounce)
- 90% of customers prefer to see a video of a product or service before making a decision (Hubspot)
- Companies who use video receive 41% more web traffic than companies who don’t use video (Small Business Trends)
Providing your customers with a more in-depth look of your brand in an engaging and captivating way will establish trust with your audience and make your business more memorable and eye-catching. It’s also worth mentioning that implementing video will improve your SEO, as Google tends to promote websites that contain quality video content.
3. How Do I Use Video Marketing to Grow my Business?
You can use video in your marketing strategy in a variety of ways based on who you are as a company. If you want to promote a product, try making a demo video of the product to show your audience how well it performs. If want to draw more people to one of your events, pique your audience’s interest with a hype video or an event recap. If you want to show your audience the many awesome features of your company, produce an explainer video to help them understand how you operate.
There are numerous techniques for sharing your video content (which I will address in more detail in my next blog). Video content is allowed on almost all social media platforms now, and emails achieve significantly higher click-through rates when they include video. Your options are endless when it comes to inventing and sharing video content that will boost your business, so start brainstorming ways to implement this successful technique today.
Contact Palmetto Films Today for Your Video Marketing Solutions!
Adding intriguing, informative, or compelling video to your social media or website can take your business to a whole new level! Send me an email or give me a call today if you’d like to see how video marketing can positively impact your company. Let’s make your vision come to life!