The secret is out – video is a crucial tool for bringing success to your business! More and more people watching videos every day, which means that companies (big and small alike) can use this to their advantage by communicating important information about their business in video form. Take a look at some of the different types of corporate video you can start integrating into your marketing strategy!
Different Types of Corporate Video
1. Brand Videos
Connect with your audience and give them an overview of your company’s personality. With a brand video, you can share your mission statement, your values, your goals, and anything else you feel like your audience needs to know about you. This is your chance to show viewers who you are and why they should trust your company.
2. Corporate Event Videos
Hosting events as a company is a great way to spread awareness, create new connections, celebrate company successes, and just have fun! Sharing an event recap video is engaging content for your business’ social media accounts. These videos are usually upbeat, snappy, and shows your employees enjoying time together as a team.
3. Training Videos
Studies show that the majority of people retain information better after watching a video as opposed to reading an article; in fact, according to Insivia, viewers maintain 95% of a message when they see it in a video and only 10% when they read it in text form. Training videos can be lengthy (like the example below) or can be produced as a series. Either way, these are powerful tools for internal training or showing your audience how to navigate a specific product.
4. Customer Testimonial Videos
One of the most effective methods of conveying your company’s integrity and professionalism is by hearing from some of your many satisfied customers. Customer testimonials allow your former or existing customers to communicate to your audience why they love your company’s services. These videos are compelling as they reveal that your business is trustworthy and cares about their customers.
Now that you’re aware of some of the many types of corporate video, contact Palmetto Films today! Together, we can create a video that will boost your company’s online presence and reach more potential customers.